I’ve been thinking about this for awhile: But why the fuck do I have a website?
Seriously, even though I get a fair amount of traffic even when I haven’t published on it for months. But it gets no where near the amount of traffic that my Facebook posts receive–as long as the post originates from Facebook.
If I post from the site, it’s hurried and I’m fairly certain maybe three people see it in the first (and, yes, I’ll be automatically posting this to FB) day.
It’s annoying as shit.
Normally, I wouldn’t repost anything from Splitsider (last I heard, they don’t pay their contributors), but I thought this interview with comedy writer, Matt Klinman was worth passing along.
“The whole story is basically that Facebook gets so much traffic that they started convincing publishers to post things on Facebook. For a long time, that was fine. People posted things on Facebook, then you would click those links and go to their websites. But then, gradually, Facebook started exerting more and more control of what was being seen, to the point that they, not our website, essentially became the main publishers of everyone’s content. Today, there’s no reason to go to a comedy website that has a video if that video is just right on Facebook. And that would be fine if Facebook compensated those companies for the ad revenue that was generated from those videos, but because Facebook does not pay publishers, there quickly became no money in making high-quality content for the internet.
“The problem is that Facebook is our editor and our boss. They decide what is successful and what isn’t successful via seemingly meaningless metrics. They hide behind algorithms that they change constantly. And it seems to me that they are not favoring things that are high-quality — they are favoring things that are clickbait, things that are optimized for Facebook, low-quality things that appeal to the lowest common denominator and, honestly, just things at random.
“Facebook has created a centrally designed internet. It’s a lamer, shittier looking internet. It’s just not as cool as an internet that is a big, chaotic space filled with tons of independently operating websites who are able to make a living because they make something cool that people want to see.”
So, maybe it’s time to give Facebook a rest? Maybe it’s time we stop having a single website choose what we do or don’t see?
By the way, hat tip to Max Booth III for passing along the article.